"Content Personalization at Scale: 3 Ways a Building Block Approach Helps Drive Success" with Leslie Farinella

  • 11 Nov 2020
  • 11:00 AM - 12:00 PM
  • Online


Wednesday | November 11, 2020 (11:00 am - 12:00 pm PST)


"Content Personalization at Scale: 3 Ways a Building Block Approach Helps Drive Success"

with Leslie Farinella


Content personalization is no longer an option—it’s an expectation. But when serving large volumes of content to diverse audiences, effective personalization is almost impossible (let alone sustainable) without the right strategy and tools in place. What if it was streamlined and simplified? In this webcast, we’ll explore why content is the key to any personalization strategy and how taking a component-centric building block approach and implementing the right technology tools allow organizations to effectively personalize content, even on a global scale.

 

During this webcast, you will learn: 

  • Three reasons taking a building block approach will help personalization efforts succeed
  • Tips for leveraging strategy and technology to address and overcome common personalization challenges
  • How reuse and personalization go hand in hand  


 

This webinar is being produced by ATD and sponsored by Xyleme.

Note: If you are not an ATD National Member, 

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Please use this Link and click on "Sign In to Register." If necessary, create a account. Otherwise, simply sign in and register...


Webinar Registration Link



PRESENTER
Leslie Farinella
Leslie Farinella


Chief Operations Officer, Xyleme


Leslie Farinella is passionate about bringing together technology, business strategy, process improvement, and change management to address big, messy business problems—the ones that require creativity and perseverance to resolve. As chief operating officer at Xyleme, Leslie and her team are using technology (Xyleme’s industry-leading learning content management system) to reimagine how organizations design and develop learning content at scale. 




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